After teaming up with Adidas last year for a pair of Pro Model sneakers, Big Sean has officially launched his very own fashion and lifestyle brand, Aura Gold.
The G.O.O.D. Music rapper told the press that is was a dream come true: “Even if I have a lot to learn about fashion and the industry, I do know what I like and the small details that make something stand out to me. I look forward to evolving the line with more colours, fabrications and offerings to show the other dimension of my style progression over time.”
The brand is set to feature t-shirts, hats, pants, sweatshirts and jackets. The Detroit MC’s first collection will be called “Finally Famous”.